Friday, August 17, 2012

Future is bright for Banyan Tree Holdings Limited

Banyan Tree Holdings Limited is an investment holding company. It works in developing and managing hotels and spas in Singapore and abroad. It was started in 1994 and now caters in several segments such as hotel investment, hotel management, gallery operations, spa operations, design fees, property sales, golf course operations, resorts, design management and many others related in hospitality business. It is spread in more than five countries including China, Thailand, Indonesia, Seychelles and the Maldives. As of May 2012 Banyan Tree   Holdings has 30 resorts and hotels, 64 spas, 78 galleries and 3 golf courts. FY 2011 they have total revenue of S$329. 5 million. It has a net income of S$3 million.
Current Scenario: Banyan Tree   Holdings have hotels as their primary business. Currently they are spread across 23 countries which include China, Singapore, Thailand, Malaysia, Indonesia, Japan, Taiwan, Hong Kong, India, Sri Lanka, Laos, Australia, Maldives, South Africa, Egypt, Mauritius, Morocco, Bahrain, Seychelles, Ireland, Kuwait, United Arab Emirates and Guam. The net revenue was US$287. 1 million with a total capitalization of US$145 million.  Banyan Tree   supports green therefore they have developed their infrastructure accordingly and also have started working towards influencing fellow hotels and resorts. Their aim is to make other hotels and resorts have operations in such a way that they do not impact the environment much.
As per the financial statement operating revenues for the year 2011 have increased by 10.42%. It is from S$305, 303 thousand to S$337, 119 thousands. Return on equity went from 5.76% to 0.29%, the return on asset went from 2.13% to 0.11% and the net profit margin went from 9.87% to 0.46%. These figures are correct when compared to last year’s figures. The current ration went from 1.82 to 1.76, when compared to the previous year.
Future Prospects: Banyan Tree   has plans for expanding their outlets. They have a couple of big project launches planned this year in Laguna LangCo, Vietnam. Here, they had the challenge to build roads sewage connection, water supply, its infrastructure for the huge project. It ensures that the R&D efforts are aligned with the other functional strategies and aims to deliver the company goals. Banyan Tree   strives continuously to overcome their competitors and copycats. They ensure to do something new and good which the customers would cherish.  Banyan Tree   believes in corporate social responsibility and are striving hard to spread awareness about it. It has become a publicly traded company on Singapore stock exchange. It has participated in several awareness programs and being a role model for several others in the same business.
China is one such country where Banyan Tree  has huge scope of growth.
Conclusion: Being experienced developers Banyan Tree   knows how to do business. Though they involve more in maximizing the efficiency and economy of scale but all this keeping customer satisfaction and experience in mind. This model of work has profited them with lower cost of investment and no compromise on rates. Good scope of investment.

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